獨一天然果醋
獨一天然果醋
Duii Vinegar
入圍金點設計獎
品牌識別 Brand Recognition
取自品牌第一個字-獨，以書法字體手法，呈現出自信、獨特的風格，同時也述說果醋製造來源地為台灣本土，勳章代表品牌擁有最高品質的認證，紅彩帶象徵果醋界中至高的榮耀。
From a calligraphy standpoint, the first word of the brand is “Unique”, which indicates self-confidence, a unique style, and references the place of origin of the vinegar fruit to Taiwan. The medal symbolizes that the brand has the highest quality certification while the red ribbon symbolizes the highest honor in the vinegar industry.
包裝設計 Package Design
沉穩的黑色，作為包裝的底色，傳達老品牌堅守古法釀造的精神
The calm black color as the background of the packaging conveys the brands commitment to safeguard the ancient traditions of brewing.
金色的甕瓶使用質感金色，顯現出果醋陳釀的獨特珍貴。
The gold urn uses an artistic gold to display the unique worth and value of the aging fruit vinegar.
清楚標示陳年甕裡內含百分之百的天然原料，與是否添加糖。
The clear mark on the vintage urn indicates 100% use of organic and natural ingredients without any addition of sugar.
此一配色是根據果醋所使用的水果外觀色彩，也標示酸度與容量
The complementing colors used are based on the colors of different fruits used in fruit vinegar and indicate the product acidity and volume capacity
Siwu Vinegar
Medicinal – Care for Women
設計概念 Concept of Design
主視覺依循古法釀造的甕，將果醋的食材，手繪的方式解構成不同視角，彰顯果醋的口味與特色。甕旁有真實食材本身的樣貌，新鮮、品質有保證，讓人彷彿親身走入產地，聞嚐其微微息來的自然醋香，越陳越醇厚美好。
The main visual appeal follow the ancient traditional method of urn brewing to display the vinegar ingredients in a different perspective using hand-drawn illustration. The images of the ingredients near the urn indicate the freshness and quality assurance, giving the submerging the viewer into the actual place of origin, almost giving off the aroma of the natural vinegar.
Ho'W 設計團隊
台中商業空間設計規劃 | 品牌設計 | 台中整合設計團隊 | DM設計 | 平面設計 | 企業識別形象 | 菜單設計