ALIBABA

Expressing Brand Values Through Design – Alibaba Taichung Office

 

As a leading global platform offering internet-based services in trade, e-commerce, and search, Alibaba International Station required more than just a functional office.
The design needed to embody the brand’s core values: innovation, collaboration, and a global vision.

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Brand Wall: Translating Vision into Visual Identity

Upon entering the Alibaba International Station office, visitors are greeted by a feature wall that captures the company’s spirit in one bold glance.

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1. Shipping Container-Inspired Design
To reflect Alibaba’s global logistics across land, sea, and air, the brand wall adopts a container motif combined with acrylic elements.
Rather than using an actual container (which would be too heavy), we recreated its industrial character using lightweight carpentry — preserving every detail from door handles to fastening structures to deliver an authentic, tech-industrial aesthetic.

 

2. Brand Messaging in Visual Form
The wall also integrates Alibaba’s Taiwan slogan — “Striving for the rise of Taiwan’s foreign trade” — bringing the company’s vision and mission into immediate view.
It sets the tone for the entire space, making the brand message a key part of the spatial experience.

 

3. Light and Material Details
Backlit frosted acrylic adds layers of light and texture, evoking a modern and tech-forward ambiance in alignment with Alibaba’s identity as a digital platform.

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A Flexible Office Space for a Global Business

Given Alibaba’s multifaceted operations, the office was designed to accommodate various work modes and collaboration needs.

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1. Diverse Working Areas
Beyond standard workstations, we incorporated several open discussion zones to encourage spontaneous collaboration between teams and with guests — improving spatial flow and work efficiency.

 

2. Scalable Meeting Rooms
To support meetings of all sizes, we designed a range of rooms — from small breakout areas to strategy rooms that accommodate over 50 people — ensuring adaptability for different functions.

 

3. Privacy Within Openness
To meet specific operational needs, the office includes several acoustic phone booths.
While some are prefabricated, others were custom-designed to match the office’s visual language and fit within the client’s budget.
These booths are both functional and aesthetically integrated into the environment.

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Embedding Brand Culture in Every Detail

From the start, we aimed to embed Alibaba’s values throughout the space — not only in layout but also in the smallest design moments.

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1. Honor Wall – Celebrating Achievements
When the client requested a way to highlight team success, we created a custom-built metal sculpture wall inspired by assembly models — symbolizing that every outstanding employee is a part of Alibaba’s success.
Prominently placed along a main corridor, it reflects the brand’s people-first philosophy:
“Employees first, customers second, shareholders third.”

 

2. Company Timeline Wall
Alibaba’s key milestones and growth story are integrated into a timeline wall, combining metal grilles and signage to add visual rhythm and extend the perception of space, while deepening emotional connection to the brand journey.

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Designing with Depth for Business Impact

Designing corporate offices requires a multidimensional approach — balancing aesthetics, function, brand values, as well as practical considerations like budget, timeline, and internal workflows.
It is a full-spectrum challenge for any design team.

 

With rich experience in office design, Woosha Design is capable of transforming a company’s mission and culture into tangible spaces.
From master planning to detailing, every corner of the Alibaba office reflects thoughtful craftsmanship — highlighting the brand’s innovative spirit and global perspective, while turning space into a powerful medium for communication and identity.

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Photography / Positive Photography

https://www.facebook.com/posirive

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Interior Design | Office Design | Corporate Workspace | Taichung Interior Design | Spatial Planning